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News ::
life of billionaire kids -- born rich (english)
01 Sep 2003
report by german public-owned TV (article 2)
was broadcast Sunday. Just after an interesting
live-discussion about the future of
the social systems in germany.
4.8mio viewers 18.6 percent of TV-sets

The BORN RICH report was seen by
1.35mio people (

YEAR: 2002
DIR/PROD: Jamie Johnson
TIME: 75 minutes
SOURCE: jamiejohnson (at)
TEXT: In struggling to understand what it means to come into an enormous fortune as one of the heirs of the Johnson & Johnson pharmaceutical empire, 20-year-old director Jaime Johnson picks up his camera to talk to ten of his friends and gives us this remarkable personal documentary about one of the smallest and least-likely-to- agree-to-be-interviewed minorities on the planet: children of the vastly rich. Born Rich offers unprecedented access to the lives of kids who have names synonymous with wealth—Bloomberg, Newhouse, Whitney, Hornblower, Trump -- and allows them to discuss the one subject everybody in the world knows it's not polite to talk about in public: money. Few are involved in their family businesses. Through intimate interviews and vérité footage, Johnson's camera captures truths that forge an honest and revealing portrait of this small and protected group of people as they talk candidly about an upbringing made more complicated by people's conflicting ideas about wealth, their relationship to their inheritance, their plans for their fortunes, and their pervading anxiety over being "cut off." Fascinating and groundbreaking, Born Rich is ultimately a raw and warmhearted rumination on the responsibility of possessing vast resources which effectively demystifies the notion that wealth brings knowledge and the capability to accomplish anything. Johnson isn’t successful in getting his father to open up, he stops early before any penetrating questions are ever asked, and the director isn’t successful in telling a coherent story. But the audience does get an illuminating, at times too honest, glimpse at the thoughts of college aged kids who will inherit great wealth through the luck of their births. Included in the footage are interviews with S.I. Newhouse IV (fencer and student), Ivanka Trump (Penn student), Georgina Bloomberg (equestrian), Cody Franchetti, Josiah Hornblower, and Luke Weil. Weil is the most outrageous and makes for good film viewing, while Hornblower is the most earnest and sympathetic, although he seems to be medicated.

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