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News :: Media
Nov 30: Be The Media Conference
21 Nov 2006
Sponsored by: Progressive Communicators Network-Boston and Third Sector New England

Co-Sponsored by: Project Think Different, the Community Media and Technology program at the College of Public and Community Service at The University of Massachusetts/Boston, and Teen Voices

The media is a powerful tool for social justice organizers and non-profits working on community and social issues, but it can also present formidable challenges, particularly for under-resourced groups. This mini-conference will help participants understand the link between strategic communications and organizing strategies, and to learn essential communications tools and techniques. More importantly, the conference will help build awareness about the Boston media landscape and ways to improve access for community and social justice groups in the future. It will include workshops, discussions, and presentations on: the use of new media technology to enhance your communications capacity; understanding current media reform proposals and their challenge to media democracy; how best to frame your stories in the media to highlight your issues; and ways to pitch your stories to mainstream media. The conference is geared for beginning communications staff persons and those who are doing communications work as part of their current positions, such as organizers, executive directors, or policy advocates.
Panels include:

Discussion: "The Boston Media Landscape: The Challenge of Access"

Media Reform - Yolanda Hippensteele

Boosting Visibility Through New Media - Nikhil Rajpal

Mainstream Media Strategies that Work - Part 1 - Betsy Leondar-Wright

How to Frame Your Message: A Basic Introduction - Charlotte Ryan

Building Real Clout: Savvy Ways to Make Communications Work in Social Activism -
See also:
http://www.onesignatanach.com/bethemedia/

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