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Commentary :: Environment : Media : Social Welfare
Big Problems With Pink Breast Cancer Month
12 Oct 2007
The Pink Race for the Cure, and Breast Cancer Awareness Month campaigns, as nice as they are painted, have been criticized and exposed for years for financial problems, really questionable sponsors, ignoring industrial cancer causes and etc. Too bad the story is kept out of the media.
Breast Cancer Action's October newsletter is available at their site. Plenty of info you won't see or hear at any of the now-pink, overly-smiley, oh-so-warmhearted media outlets around the land.

" What bothered me most was...companies that engage in pink ribbon marketing while making products that are known [to be] or suspected of contributing to breast cancer".

At BCA site you can also find Barbara Ehrenreich's
Harper's article, "Welcome to Cancerland":

"What has grown up around breast cancer in just the last fifteen years more nearly resembles a cult —or, given that it numbers more than two million women, their families, and friends -perhaps we should say a full-fledged religion. The products—teddy bears, pink-ribbon brooches, and so forth —serve as amulets and talismans, comforting the sufferer and providing visible evidence of faith. "

" In the harshest judgment, the breast-cancer cult serves as an accomplice in global poisoning-normalizing cancer, prettying it up, even presenting it, perversely, as a positive and enviable experience."

" What sustained me through the "treatments" is a purifying rage, a resolve, framed in the sleepless nights of chemotherapy, to see the last polluter, along with, say, the last smug health insurance operative, strangled with the last pink ribbon."

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