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Announcement :: Media
18 May 2013
Modified: 11:09:05 AM
Swimwear-dedicated boutique now open on Newbury Street
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Boston, Massachusetts – May 18, 2013 - In a new shop that opened on Friday May 17th at the corner of Boston’s Newbury and Hereford Streets, Cerulean Blu Swim & Resort Wear Boutique is redefining swimsuit shopping. At Cerulean Blu, women are treated to a wide array of swimwear styles to flatter any figure, showcased in a spa-like atmosphere that features a relaxing lounge, flattering lighting elements, and personalized fitting services.
“I saw the opportunity to bring something new to the Boston market,” explains owner
Desiree Noisette, “something that would make swimsuit shopping a confidence-building,
fun experience.” With brands such as Trina Turk, Tara Grinna, 1 Sol Swimwear, Voda
Swim and Tori Richard, Cerulean Blu has the selection to comfortably fit women of a
variety of shapes – with cup sizes up to F.
Cerulean Blu is downtown Boston’s only swimwear-dedicated boutique complete with all
necessary beach accessories including sandals, hats, bags, cover-ups, sundresses and
Visit Cerulean Blu Swim & Resort Wear Boutique at the corner of Newbury and
Hereford Streets (53 Hereford Street, First Floor, Boston, MA 02115) and the store’s
website at This is the retailer’s second location, with its flagship
store situated at 400 Beach Drive, Suite 161 in downtown St. Petersburg, Florida.
Desiree Noisette
Cerulean Blu Swim & Resort Wear Boutique
53 Hereford Street, First Floor
Boston, Massachusetts 02115
(727) 410-5910
dnoisette (at)
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