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Announcement :: DNC
New Report on DNC/RNC: "Prime Time for Change"
09 Jul 2004
Grassroots organizers across the country are mobilizing their constituencies this summer for the 2004 Democratic and Republican National Conventions (DNC/RNC). Prime Time For Change: Grassroots Communications Strategies at the DNC/RNC 2004, produced by the smartMeme collective and the SPIN Project, looks at 84 organizations, mostly non-profits and unincorporated grassroots entities, that volunteered information about their upcoming Convention activities in Boston and New York.An "Organizer's Directory" of participating groups, matched up to the resources they require, is provided to facilitate the implementation of the suggested strategies and the sharing of resources.

Download the report at : http://www.smartmeme.com/downloads/PRIMETIMEFORCHANGE.pdf
primetime.jpg
We are pleased to announce the release of a new report for grassroots organizers, "Prime Time for Change: Grassroots Communications Strategies at the DNC/RNC 2004."

DOWNLOAD REPORT in PDF FORMAT BY CLICKING ON THE LINK BELOW:
http://www.smartmeme.com/downloads/PRIMETIMEFORCHANGE.pdf

OR

Visit SmartMeme.com or spinproject.org and download the report:
http://www.smartmeme.com/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Grassroots organizers across the country are mobilizing their constituencies this summer for the 2004 Democratic and Republican National Conventions (DNC/RNC). In this politically charged election year, many different kinds of organizations and groups – from political parties and organized labor to local non-profits and unincorporated grassroots entities - are working to deliver their messages for change at these major national events.

Prime Time For Change: Grassroots Communications Strategies at the DNC/RNC 2004, produced by the smartMeme collective and the SPIN Project, looks at 84 organizations, mostly non-profits and unincorporated grassroots entities, that volunteered information about their upcoming Convention activities in Boston and New York.

A web-based survey and phone interviews focused on four areas in order to compile an inventory of organization types and messages; goals, activities, and strategies; resources and needs. The results, and accompanying interpretations and analysis, provide illustrative examples and strategic insights for amplifying the overall impact for any organization undertaking communications work at theDNC/RNC.

The report makes four strategic conclusions that highlight both strengths and challenges for on-the-ground media work: (1) Know the terrain—Know the media climate, (2) Message equals strategy—Move your message, (3) Show action logic—Stories have power, and (4) Network, Share resources, and Build movements.

An "Organizer's Directory" of participating groups, matched up to the resources they require, is provided to facilitate the implementation of the suggested strategies and the sharing of resources.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The SPIN Project (Strategic Press Information Network) provides media technical assistance to nonprofit public-interest organizations across the nation who want to influence debate, shape public opinion and garner positive media attention. SPIN offers public relations consulting, including comprehensive media training and intensive media strategizing and resources to community organizations across the country. We are growing the capacity of organizations to get their voices heard and do more effective media work on issues important to the future of our society.

The SPIN Project
77 Federal Street, 2nd Floor
San Francisco, CA 94107
Tel: 415.284.1420 x309
Fax: 415.284.1414
www.spinproject.org
info (at) spinproject.org

The smartMeme Strategy & Training Project, founded in 2003 is a collective of long term organizers, strategists, trainers and media professionals who combine grassroots movement building with strategies to inject new ideas into the culture. SmartMeme amplifies the impact of grassroots organizing with strategy, training and communications services to effectively integrate message, strategy and organizing.

The smartMeme Strategy & Training Project
2940 16th Street Suite 216 San Francisco CA 94103
(415) 255-9133
19 Church Street Suite 10 Burlington VT 05041
(802) 860-1155
www.smartMeme.com
info (at) smartMeme.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

SMARTMEME & SPIN EXTEND A BIG THANK YOU TO ALL DNC/RNC COMMUNICATIONS SURVEY PARTICIPANTS, INCLUDING BOSTON IMC!

SEE YOU IN THE STREETS, TEACH-INS, FORUMS, MARCHES, ETC IN BOSTON & NEW YORK THIS SUMMER!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
See also:
http://www.smartmeme.com
http://www.spinproject.org

This work is in the public domain
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