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Review :: DNC : DNC : Education : Environment : Environment : Environment : Gender : Human Rights : International
Learn the secrets of the Bushies' success
28 Sep 2004
Modified: 07:09:28 PM
The book "Don't Think of an Elephant" by cognitive scientist George lakoff explains why the Bush Administration has been so successful, and tells us progressives how to reframe the debates to sway voters towards the left.
Please read this book! "Don't Think of an Elephant"

George Lakoff's book gives the best analysis of why some activist organizations and political groups succeed while others fail. This analysis may be the key to achieving some real change for once. This book is aimed at the current US Presidential election, but the ideas in it are universal and will be useful in any progressive movement - whether it be sustainable transportation or equal rights. It may even lead to marital bliss!

But before you go out and buy or borrow the book, you may want to read an excerpt from it at:

If you like what you read, and want to read more, then please get a copy of the book, one way or another. If you want to spread the meme, as they say, and help distribute the book, you can order bulk quantities of the book from the publisher at for big discounts. (I've ordered 25 copies to give out to friends and politicians who I think could use the book.)

Good Luck!
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