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News ::
PepsiCo goes after Indy Rock
03 Dec 2001
Modified: 04 Dec 2001
PepsiCo has just begun a marketing campaign for its new energy drink called "Amp" ( What is different about this marketing scheme is that they are using Indy rock bands to sell it!!!

PepsiCo goes after Indy Rock

PepsiCo has just begun a marketing campaign for its new energy drink called "Amp" ( What is different about this marketing scheme is that they are using Indy rock bands to sell it!!! This morning KROQ played an advertisement selling "Amp" while promoting the band Piebald (

If you listen to independent music or not you should be discouraged that bands are trying so hard to promote themselves that they don’t care about whoring themselves out to multinational corporations such as PepsiCo. I do not think they have any clue about how PepsiCo treats the environment and its own workers. So far I only know of two bands (both of which I like) taking part in PepsiCo’s new promotion: Sundays best (from Los Angeles/ and Piebald (from Boston). I am sure there are many more.

You can write to Sunday's Best at sundaysbest (at) and Piebald at xstandx (at) . Tell them you will not buy there records or go to there shows as long as they promote chemically tainted junk food soda pop made by multinational corporations who have no respect for life or the earth and are just using there music to market that crap to the youth. Also you can write to PepsiCo at: 700 Anderson Hill Road, Purchase, NY 10577

Here is a remark from the band "Sundays Best" Newsletter:

AMP: "Amp" ( is a new energy drink (a la Red Bull) that is currently being manufactured by PepsiCo. Relatively uninteresting I will agree, but they have a rather unique marketing strategy: instead of buying regular radio commercials, they buy radio spots and then play unsigned bands for 20-30 seconds and announce when that band is playing locally. This promotion is currently being implemented in 20 different cities, including LA, Seattle and San Francisco on the West Coast. Sunday’s Best has been selected to participate in this promotion, so it shouldn’t be long before you’re hearing us on KROQ.

The Independent music scene needs to start caring about independence, art, expression, and knowledge instead of wealth, privilege, ego, and how they can sell out.

If you know any other bands taking part in this PepsiCo promotion email the information to PepsiRockSucks (at)

A message for Indy Rockers (if you are in fact an Indy Rocker): Educate yourself about the evil ways of multinational corporations that not only sell crappy over produced generic music but also violate human rights around the world and don't give a shit about the environment or your health if it means they can make a profit!
Support Indy Media!!! ( )
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Wow, Payola
04 Dec 2001
Wow, Pepsi caught onto to the latest payola craze of record companies "buying commercials" for themselves and opting to just play a band's song rather than advertise anything in particular. Pepsi's doing them one better by advertising for themselves and the band! That's pretty lame, and hard to resist when you're a bunch of starving artists like Piebald.
re: Piebald
04 Dec 2001
Yeah, but Piebald suck and their label, BWR, are a big bunch of music biz schmoozer whores, anyway--sure, they're indy but they do the same sort of music biz bullshit, just on a smaller level.