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Interview :: Globalization : International : Media
small WORLD interview with Michael Stanat, “Doogie Howser” of International Marketing
18 Oct 2005
Interview with Michael Stanat, author of China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower.
Interview with Michael Stanat, author of China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower. We discuss the Chinese youth movement; how Western businesses are losing out by not recognizing the differences in values between Chinese and American youth; Pizza Hut’s failed commercial; dating in China; marketing trends in China; intergenerational conflicts; celebrity endorsements; marketing trends in China in the next 10 years; Super Girls television show; generational pride; KFC’s Chicky; why he decided to write China’s Generation Y; stereotypes of China; how he feels about being called the “Doogie Howser” in international marketing; pop culture and transvestites in China; helping America prepare for China’s rise.

Featured song is “Dream to Extremes” by Karli Bonné.

small WORLD Podcast web site
http://www.smallworldpodcast.com

small WORLD Podcast subscription
http://feeds.feedburner.com/smallworld
See also:
http://www.smallworldpodcast.com
http://feeds.feedburner.com/smallworld

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